Alsa and Fundación Integra launch a new campaign to promote the employment of vulnerable individuals.

• To mark the International Day for the Elimination of Violence Against Women
• Over 30,000 of the company's customers have collaborated with Fundación Integra by making micro-donations when purchasing their tickets.

Madrid, November 20, 2020.- On the occasion of the celebration on November 25 of the International Day for the Elimination of Violence against Women, the mobility operator Alsa and Fundación Integra launch a new micro-donation campaign among its clients.

When purchasing their ticket online on the company's website, Alsa travelers can optionally contribute financially through a donation so that people at risk of social exclusion can reverse their situation thanks to a job.

The money donated by travelers will be used to help women who have suffered violence on their way to work, so that they can become masters of their future again.

"There are gestures that change everything" is the motto with which Alsa joins and gives visibility to this new campaign with which they hope to achieve a high degree of participation to fight against violence against women.

MORE THAN 30,000 CLIENTS

Since this initiative began in 2016, more than 30,000 Alsa travelers have already supported the labor integration of the most vulnerable in society with their donation.

For six months alternately, each year Alsa and Fundación Integra launch various campaigns in which they transfer to customers who purchase a ticket through their website (www.alsa.es) its commitment to the labor integration of people in severe social exclusion: people who have left prison, drugs, the street, women victims of violence or people with disabilities, who need a job that allows them to live with dignity and have a future.

Confinement and the pandemic have increased the number of women who suffer this scourge and who need a job to start a new life.

Since 2004, when Alsa joined the board of trustees of Fundación Integra, the company has offered a job to 40 people in situations of social exclusion.