Alsa supports the dissemination of the "Essentials" campaign by Navarra de Colores - Nafarroa Koloretan

Pamplona-Iruña, December 1, 2020. The mobility operator is broadcasting the advertisement free of charge for one month on its long-distance routes from Pamplona.

From left to right, Juanjo Suárez, director of Alsa in Navarra; Eduardo Santos, Minister of Migration Policies and Justice of the regional government; and Patricia Ruíz de Irízar, general director of Migration Policies.

Alsa, a mobility operator, has joined the dissemination of the campaign "Esenciales - Funtsezkoak", which was recently launched by the Government of Navarra under the brand Navarra de Colores - Nafarroa Koloretan. Through its corporate social responsibility (CSR) mechanisms, Alsa has included the campaign's spot in the entertainment devices of its buses, specifically those on long-distance routes departing from or arriving in Pamplona and with destinations such as Zaragoza, San Sebastián and Soria (with connection to Madrid). The spot began airing on these lines on November 12 and will be shown until December 15.

The Minister of Migration Policies and Justice, Eduardo Santos, wanted to thank the director of Alsa in Navarra, Juanjo Suárez, for his collaboration. Both were able to see in one of the buses how users are being able to approach the "Esenciales - Funtsezkoak" campaign. Eduardo Santos was also accompanied by the general director of Migration Policies, Patricia Ruíz de Irízar.

Eduardo Santos pointed out that "the fact that companies like Alsa have joined the dissemination of this campaign highlights their awareness of the multicultural and coexistence-oriented Navarra that we are committed to." Santos announced that "this is not the only collaborative initiative through CSR that we will have," and thanked "Alsa, and all its staff, for having welcomed this campaign with affection."

First campaign of a new brand

"Esenciales - Funtsezkoak" is the first campaign launched under the brand "Navarra de Colores - Nafarroa Koloretan". A brand that originates from the General Directorate of Migration Policies, with the vocation of lasting over time; and also with the intention of being transversal and governmental, identifying all the actions that are carried out to value intercultural coexistence and the fight against racism and xenophobia.

"Esenciales - Funtsezkoak" is based on the stories of eight people, Navarrese born in other countries, who have held essential positions during the covid-19 pandemic. But the idea transcends the workplace, since it wants to highlight that their contribution to society, in every way, is essential for Navarra. All of them send an optimistic message to the entire citizenry: "We are Navarra, and we are going to get out of this."

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