Detalle noticia

Madrid, May 24, 2017.- The passenger transport company ALSA continues to innovate and improve the services it offers to customers of its Supra and Premium Class services, in close collaboration with Vivlium.com, offering them from this month of May free access to the contents of this online learning platform, the most innovative multiplatform and multichannel project in the sector.

“Caring for and improving the experience of our customers, providing them with value not only during the journey in our coaches, but also before and after the trip, is a constant objective in ALSA's strategy and daily actions,” in the words of Rocio Escondrillas, Commercial and Marketing Director of the company.

On this occasion, after months of work integrating technological solutions and selecting themes and content that add value to the customer, ALSA, in collaboration with Vivlium.com, takes an important step forward by taking advantage of the opportunities of connected technology. “Our clients demand more and better services from us, not only in terms of connectivity and Wi-Fi during the trip, but also demand more quality in the content of the on-board entertainment channels, to make their trip an increasingly personal and valuable experience,” according to Rocío Escondrillas.

In this context, the "Improve your quality of life" channel of Vivlium.com allows travelers, for the first time in the sector, to access exclusive premium content for free, simply by being an ALSA customer.

The process for the user is very simple and fast: Thanks to the personal code that appears on their ticket, travelers can access the exclusive online channel "Improve your quality of life" on Vivlium before, during and after the trip and enjoy the audiovisual and hypermedia content on personal improvement, health, nutrition and beauty that are presented directly by experts in each subject at a national and international level.

Quality hypermedia content, prestigious authors and learning certifications

The objective pursued with this proposal is important: "It is about improving the traveler's experience, providing them with a careful selection of exclusive learning and entertainment content, endorsed by leading authors and experts in each subject, in an offer that is expanding monthly with new topics, new formats and more experts," says Ana Cuesta, Executive Director of Vivlium.

In line with the constant improvement of quality in ALSA's Supra and Premium services, Vivlium has made a selection of authors and content, analyzing the main trends of experts and editorial content in Spain. A pioneering and innovative proposal of digital editorial products of the highest quality in hypermedia formats of "masterclass" and "video classes", directly conducted and presented by their authors, expert professionals and specialists of maximum prestige in each subject.

From this month, ALSA customers can already enjoy more than 150 entertainment and learning assets, including authors such as the journalist Teresa Viejo or the blogger Isasaweis (who offer their knowledge on how to succeed at work and how to find happiness), as well as they can learn to give the best of themselves from the hand of the trader and sportsman Josef Ajram. Other experts and authors such as Lorenzo Caprile, Dr. Dukan, Javier de las Muelas or Walet Riso will be joining the channel soon with their exclusive content.

In addition, with the aim of providing greater value, an innovative system is incorporated whereby the user of each content can, if they wish, obtain directly on the platform a certificate of use and knowledge of the topic that they have enjoyed and learned. This personal certificate represents a further innovation attraction to this proposal that opens a new path to improve service to the traveler, in which ALSA, once again, is a pioneer.

Contribution of the technological solution: Vivlium.com

Vivlium.com, a pioneering initiative at an international level that arises in Spain and has Telefónica among its shareholders, promotes a new model of collaborative, social and open learning, forming a social network of knowledge that unites those who want to learn with those who want to teach.

It is an integrative, free and ad-free digital learning platform that offers all its users an unprecedented social environment for managing, publishing and consuming learning assets.

Those who want to teach (both individuals and public or private entities) are provided with free solutions, authoring tools and metrics to be able to publish their content on a global scale, which can be free or paid, with a new productive model that restores dignity to the author in the digital environment.

And those who want to learn are facilitated to choose how and when to do so in a single multichannel and multi-device environment, through an open offer without intermediaries with the authors who teach them. Vivlium also classifies for the user the contents of their interest in different types and formats: videos, courses, masterclasses, events, tests, ibooks, documents...

Accessible at www.vivlium.com or in the apple and android application markets, Vivlium is available for mobile phones, tablets and personal computers and already has more than 50,000 learning assets available to its users.