ALSA, DEC Award for Best Employee Initiative

ALSA has won the DEC Award for Best Employee Initiative for its Customer Pathway program, an award presented on June 28th by the Association for the Development of Customer Experience (DEC).

From left to right: Pablo Villanueva, Director of Strategy at Wolters Kluwer; Miguel Artiach, Head of Customer Experience at Alsa; Francisco Iglesias, CEO of Alsa; and Fernando Bodega, Head of Quality at Asitur.

The event, presented by RTVE journalist Marta Jaumandreu and sponsored by EY Spain, Altadis, Asitur and Santalucía, brought together more than 300 people at the Platea de Madrid Gastronomic Leisure Center.

The president of DEC, Jorge Martínez-Arroyo, highlighted the great effort of the companies that submitted applications to promote Customer Experience in Spain and involve their employees in the challenge. "Every day it is more present in the strategy of companies to excite customers and generate the best possible memory in them," he said.

ALSA's Customer Corridor was born after the company realized that the first line of employees, in direct contact with the customer, was not familiar with the Customer Experience strategy.

From there, an action was initiated with the aim of involving all ALSA employees in improving customer satisfaction in their daily work. After receiving the award, the CEO of ALSA, Francisco Iglesias, said that "we are delighted with this recognition from DEC, which rewards work well done, and motivates us and serves as an incentive to continue working every day to improve the travel experience of ALSA customers."

The winners of the different categories were:

  • Executive of the Year Award in Customer Experience: Javier Cuesta, President of Correos.
  • Best Brand in Customer Experience Award: Toyota.
  • Best Strategy in Customer Experience Award: Gas Natural.
  • Best Customer Journey Award: CaixaBank.
  • Best Employee Initiative Award: ALSA.
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