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The BCX seal is the result of the largest customer experience study carried out in Spain and Latin America by the consulting firm IZO based on the evaluations of more than 4,000 clients in the transport and tourism sector during the last year, which evaluates the relationship between consumers and companies based on the opinions of customers regarding the dimensions of brand, product and services.

Among the aspects analyzed, ALSA stands out for the simplicity of the purchase process and the punctuality of its services. Likewise, its customers are more satisfied with the responses they receive from ALSA to their requests compared to other transport companies, and it is the one in which more customers feel commitment and sympathy in their interactions with it. It is also the best valued in the management of its sales channels, both in person and online (web and apps).

With the involvement of employees and customers, ALSA works to improve the travel experience, betting on increasing the quality of its services through different initiatives and programs, aimed at improving satisfaction rates. Among them, it is worth highlighting the constant renovation of its fleet, the incorporation of individual entertainment screens in each seat and free WiFi on board.

This seal represents a recognition of excellence, best practices and innovation, highlighting the importance of offering a differential customer experience. The study that grants the seal measures more than 120 companies in Spain and Latin America - in seven different sectors on a quarterly basis, verifying the satisfaction of consumers regarding their experience with the channels, brands, interactions, product or the emotions that customers feel, among others.

For ALSA, this recognition represents an impulse in its effort to adapt its service offer to the needs of travelers and to become the best option for traveling in terms of safety, frequency, price and comfort.