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Alsa reaffirms its BCX certification as the transport company with the best customer experience.
The BCX seal is the result of the largest customer experience study carried out annually in Spain and Latin America. Conducted by the consulting firm IZO, it collects more than 50,000 customer opinions and compares more than 120 companies from the main sectors.
Among the different variables analyzed, ALSA stands out from its competitors in the three dimensions of customer experience: satisfaction with the product, the brand and the interactions with the company, strengths that place the bus operator at the top of the ranking.
The interactions most appreciated by its customers take place on the company's website and in the sales offices at the stations. At the level of emotions, ALSA stands out for transmitting security and commitment, as well as sympathy, present in a third of the experiences.
These good results are possible thanks to the fact that the company is able to interact satisfactorily with its passengers and offer them "Wow moments" in those three processes that travelers value most: advice, contracting and boarding, in which ALSA obtains satisfaction percentages of around 75%, much higher than the sector average.
For ALSA, receiving the BCX seal for the second year in a row is a new incentive to improve its services and continue adapting them to the needs of travelers, and become the best option for traveling in terms of safety, frequency, price and comfort.
